NCAA March Madness on Demand begins its annual NCAA Tournament coverage Thursday. The first game of the tournament will be at 12:20pm as No. 3 Xavier takes on No. 14 Georgia in Washington, DC.

NCAA March Madness on Demand (MMOD) is the online video player that allows users to view all 63 games of the NCAA Division I Men's Basketball Championship.

MMOD airs every game from the first round of the tournament through the Men's Final Four in San Antonio, including the Championship game on April 7.

NCAA March Madness on Demand is produced in partnership with CBS Sports, CBS College Sports Network and the NCAA.

MMOD is available on CBSSports.com. 2008 is the first year CBSSports.com will allow users to view the live streaming video of the NCAA Division I Men's Basketball Championship without having to register for the product.